Sony Corporation started as a small organization in 1964 in Tokyo, Japan, with an initial capital of 190,000 yen.
Over the years, Sony has manufactured innovative electronic and tech products, becoming one of the largest professional and consumer electronics companies.
Sony is known for its diverse business operations in electronics, gaming, and financial services. Global business leaders like Sony Corporation have organizational structures that align with their goals. It helps them remain competitive in a dynamic business environment.
Let’s dive into Sony’s organizational structure to learn about its effective management and strategies that have led to this success.
In this article
Sony’s Relaunch in 2021
In 2020, Sony Corporation announced it would change its name to Sony Group Corporation and relaunch in April 2021. This relaunch aimed to increase the worth of the Sony Group.
With this relaunch, Sony also made changes to its organizational structure. It formed an executive team for the Sony Group Corporation to execute business strategies effectively and promote further growth.
Additionally, Sony Corporation (now called Sony Group Corporation) had two primary functions before the relaunch: to serve as the business’s headquarters and to offer general management support to its electronics business. After the relaunch, these two functions were separated, and now, Sony Group Corporation serves as Sony Group’s headquarters.
Sony’s Organizational Structure
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Sony’s Organizational structure demonstrates flexibility as the company is divided into several independent business groups. This allows the organization to respond quickly to market trends and demand changes when present in different industries.
Sony uses a balanced matrix organizational structure that blends functional, geographical, and project-based systems. In this type of structure, the head of the department and the project manager have equal authority.
Here’s a detailed breakdown of Sony’s organizational structure.
Business-type divisions
The company has created divisions based on the business type or product developed and sold.
The company’s organizational structure consists of the following divisions:
- Sony Pictures Entertainment: Ravi Ahuja became the CEO of this division on 2 January 2025. Sony Pictures produces, acquires, and distributes movies, TV shows, and more.
- Imaging and sensing solutions: Tirushi Shimizu oversees this business segment's development, production, and strategic direction. Sony Imaging and Sensing Solutions designs and develops component cameras and other image-sensing products.
- Sony Music Entertainment: This division finds talented artists in the music industry and records and promotes their work. Rob Stringer is the CEO of Sony Music Group, who, in his first year in this role, led a 12.2% growth in recorded music, reaching a total of $4.03 billion.
- Financial services: Toshihide Endo is the Chief Executive Officer of Sony Financial Group. It provides various financial services, like banking and insurance.
- Entertainment, technology & services: This business segment delivers products and services that combine technology and entertainment and is overseen by Kimio Maki.
Function-based Groups
This structural characteristic groups employees into various departments based on their areas of expertise. It is used to demonstrate the organization’s hierarchy and leadership.
Sony’s organizational structure consists of the following authorities:
- President and CEO: Kenichiro Yoshida became the CEO of Sony Group Corporation in 2018 and has supervised the company’s global business since then.
- Chief governance officer: Shiro Kambe is responsible for legal, compliance, and privacy at Sony.
- Executive president and CSO: Toshimoto Mitomo is Sony's global intellectual property strategist. He also manages business development for the company’s future growth.
- Executive deputy president and CFO: Hiroki Totoki leads Sony’s business strategy, finance, and corporate development.
- Executive deputy president and CTO: Hiroaki Kitano oversees the research and development domain.
Geographic Division
Geographical division is essential in finance, planning, and making strategic decisions in different countries. Sony separates its financial results based on region, which helps track performance in other parts of the world.
Following are the geographic divisions included in Sony’s organizational structure:
- Asia-Pacific
- China
- Japan
- United States
- Europe
- Other Areas
How to Create a Sony Organizational Chart in EdrawMind
Now that you’ve learned about Sony Corporation’s organizational structure. Let’s see how you can create an org chart using EdrawMind.
EdrawMind is a collaborative diagramming tool that lets you visualize ideas and organize information to make understanding and connecting details easier. In EdrawMind, you can create the org chart from scratch or use a template. Here’s how you can do it using a template.
To get started, access EdrawMind on your web browser or download the free app. Then, sign up if you don’t have an account already.
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Step 1
Launch the app and go to Gallery. You can search for the org charts using the search bar or set Category and Sub Category filters to Diagram Types and Organizational Chart, respectively. Then, pick a chart that suits your project and click Duplicate.
Step 2
Now, add or delete topics as you need. To delete a topic, right-click on it, then Delete Selected Topic. To add the new topic, navigate to the Insert option.
Step 3
Double-click the text to edit it. Use the floating menu to change the font size, colour, style, etc.
Step 4
To make it visually appealing, kindly add pictures of the team members by going to Insert > Picture, and further style your chart by changing the theme or layout on the right menu.
Step 5
Click Export in the top-right corner to download your design in the desired format. You can choose from many options like JPG, PDF, Word, SVG, and more. If you want to share your org chart with your colleagues for their input, click the Share button.
Why Use EdrawMind to Make Org Charts?
Are you wondering why you should invest your time and efforts in EdrawMind? Here’s why:
- Intuitive interface: EdrawMind is easy to use, so you can focus on your diagram rather than struggling with the tool’s interface.
- Real-time collaboration: It also offers a real-time collaboration feature, allowing multiple people to give their input into the project. This feature is extremely useful for remote teams.
- AI integration: AI-powered mind mapping is also one feature that makes EdrawMind ideal for diagrams like org charts. It can turn your text, document, or slides into an org chart, saving time and energy.
- Ready-to-use templates: Offers a vast template gallery that lets you build professional-looking diagrams with minimal effort. Helping can focus on the content rather than designing a diagram from scratch.
- Auto-save and recovery features: It’s common to lose data or files because you forgot to save them. But not anymore with EdrawMind, as it auto-saves your work and effortlessly recovers it.
- Multiple working modes: EdrawMind offers multiple working modes namely, outlining, mind mapping, and presentation mode for easy editing, clear mind mapping, and effective presentations.
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Conclusion
And there you have it: an inside look at Sony Corporation’s organizational structure and how it drives success across industries.
Like Sony’s innovative approach to electronics and entertainment, their organizational design is a testament to adaptability and efficiency.
Remember, an org chart isn’t just a visual; it’s a blueprint for collaboration and leadership. With EdrawMind, creating such insightful charts is a matter of a few clicks.
So, why not bring your ideas to life? Use EdrawMind’s template gallery and turn complex organizational details into crystal-clear visuals.
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